The noise between a message being transmitted is "cultural difference"
The Meaning of Things
-Kenya Hara
"Japanese graphic designer kenya hara has been in the pursuit of nothingness, concentrating on identification and communication, making his expertise of design not of 'things that are', but of 'things that happen'. since, 2001 he has been a member of the advisory board and also acted as art director of the japanese brand, planning and advertising to promote MUJI's new vision."
Kenya Hara redesigns and creates senseware.
- Hella Jongerius
"Designer Hella Jongerius (1963) has become known for the special way she fuses industry and craft, high and low tech, tradition and the contemporary."
Alot of Hella's pieces were sold in IKEA. She also went to a third world country and taught the women their out certain arts and crafts. Commissioned by various companies to create/design pieces for them. Hella redesigns and reinterprets historical objects and questions their uses.
Lidewij is a designer who provides a service call "Online Fashion Forcast". This service helps up and coming fashion design companies by being able to anticipate what trends are about to bloom in the fashion industry and in the consumer, allowing the business to start off on the right foot and possibly be successfully profitable.
In this weeks lecture we discussed what to expect this coming semester. We also researched and discussed three designers Kenya Hara, Hella Jongerius and Lidewij Edelkoort. We delved into the artworks/designs that these designers created and the reasons behind what they do and most importantly how it affects the world/market/consumer, Especially Hella and how she helped women in a third world country create certain things with her experience in the arts and crafts sector of the design industry. Also Lidewij is much the same and how her downloadable Online Fashion Forcast affects the fashion industry. We also discussed about the message that the designer wanted to convey through their work to world especially with the first two designers Kenya and Hella.
Lecture 2
This week we went to the Contemporary art gallery in the city to see the Biennale. It was a great experience and there were many interesting and conceptual artworks. There were no real artworks that spoke to personal as to be honest the artworks that were exhibited weren't really my cup of tea however the poster designs i enjoyed quite a lot as the design style is something that appeals to me.
Lecture 3
Visual literacy
the ability to evaluate, apply or create conceptual visual representations. We become visually literate by studying the history of design and the theory of visual communication in our culture and cultures. We would be disadvantaged in our conceptualized without the background the background knowledge and understanding. Gives you an understanding of how images and objects can represent particular values, looking at historical, cultural and social context in which they are produced and consumed. We examine 2D and 3D material to develop analytical and critical skills. We identify lifestyle and meaning in relation to visual and material culture. The study of meaning or the theory of signs, began with the analysis on language. Analysing signs ment mapping or linking a signifies and a signifier i.e The world signifies the object or the idea of the object. in graphic design images as well as words are used as signs.
Meaning
can be direct, or inferred, or metaphorical, or carried obliquely by associations.
Subtle symbols are called index
Coffee stain on paper for working in an office. A shadow of an object. A glow on a face for fire. Hair streams for wind. This involves using a part of an object or trace indication.
Information theory
Was modelled on technology ad divided the process of communication into parts
1. the message and the channel
2. Encoding
3. Transmitting with the problem of noise
4. Receiving and decoding
Filters of communication
Our parents and other influential people combine with our life experiences to develop with in us certain beliefs, mindsets, paradigms or ways of looking at the world
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The brain strives for order and predictability
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The brain, in its attempt to create order, automatically interprets our life experiences according to our paradigms. So as we live, our paradigms and mindsets tend to be continually reinforced.
To avoid what physiologists call 'cognitive dissonance' we tend to ignore information that is clearly contrary ro our beliefs and paradigms
This is an index for connectivity
This is an index for in going and outgoingLecture 4
Editorial Design
Editorial design is the framework through which a given story is read and interpreted. It consists of both the overall architecture of the publication ( and the logical structure) that it implies) and the specific treatment of the story ( as it bends or even defies that logic). Although these are all newsstand titles, they have an individual lok, tone and feel. This is in order to convey effectively the brands message. (Vanity Fair) is an intelligent lively monthly for the people for who like to be connected with the current zeitgeist through well-written engaging content. By contrast, (Vogue Paris) is sure of its position in the market and has no need to shout through the cover lines offering shelf shout through its imagery for which it is famous. Weekly gossip title (heat) is unsophisticated but fun and young. Although there are many other sizes for newspapers (in particular, a number of European newspapers publish in sizes between a beliner and a broadsheet,) the majority of papers worldwide use one of these 3 formats.
Does something else....its acts as a visual cultural snapshot of the era in which it is produced. The 1960s magazines Nova and Oz brilliantly evoked the vibrancy of the decade, but also captured the spirit of an age that celebrated experimentation, innovation and new direction.
Lecture 5
Cognitive dissonance is the clash of thinking and how it affects culture and the designer. Culture jamming is creating conflict between culture and the status quo.
Designers learn from past trends. They should focus on the following:
- the motivating and underlying principals
- the rasons why a particular design works in a specific context (in ny given period)
- how the past plays a part in mapping out future trends and directions
Neville Brody - The face - Cool outsider status
Neville Brody is an alumnus of the London College of Printing and Hornsey College of Art, and is known for his work on The Face magazine (1981–1986) and Arena magazine (1987–1990), as well as for designing record covers for artists such as Cabaret Voltaire and Depeche Mode.
-Revolutionised the editorial role of type
Alexy Brodovitch - Harpers Baazar
Alexey Brodovitch (also Brodovich; Russian: Алексей Чеславович Бродович; 1898 –April 15, 1971) was a Russian-born photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1938 to 1958.
-Asymmetrical designWilly Fleckhaus -Twen
Wilhelm August "Willy" Fleckhaus (* 21 December 1925 in Velbert , † 12 September 1983 in Castelfranco di Sopra , Italy ) was a German designer and journalist. The book and magazine designer was a professor of visual communication in Essen and Wuppertal and is one of the leading German graphic designers zwischen 1950 and 1983.
Est 1959 - cultural shock of the new- Large images
- Thoughtful, intelligent articles
- New readership wanting to be seen as different from their parents - The emerging " Youth Culture"
Twen (noun)
A term commonly used in German for people aged 20 to 29, derived from the English "twenty". Similar to the term teen. Either referring to the age of one person or an age group.
I was still a twen when I met my later wife.
Twens today are sexually more active when they were fifty years ago.
twen was a youth magazine that from 1959 to 1971 in the Federal Republic of Germany appeared.
It was founded by Adolf Theobald and Stefan Wolf and initially postponed, printing and delivery was made by M. DuMont , Cologne. Monthly from 1960 bi-monthly publication, from May 1961.
Terry Jones - I.D Magazine
i-D is a British magazine dedicated to fashion, music, art and youth culture. i-D was founded by designer and former Vogue art director Terry Jones in 1980. The first issue was published in the form of a hand-stapled fanzine with text produced on a typewriter. Over the years the magazine evolved into a mature glossy but it has kept street style and youth central to every issue.
-Donna, british vogue, american vogue have his mainstream experience.-But work on the youth title I.D
-Showed his real strength and individuality
- born or of the punk movement
- 1980 portrait format-attracted
-submissive fashion pack in London
-The same people also frequented vivian
-westwood and malcom mclarens fashion
-had an anti-celebrity stance
Lecture 6
This week the class worked on the presentations that are related to our report about how magazines influence culture and how it is reflected in our society.
Lecture 7
This week we presented our assessment on magazines influences on society
Lecture 8
We finished off our presentations this week
Lecture 9
Info design: present complex information in an easily digested form, transmit knowledge, print & online visually attractive , extremely tight design, often with symbols, arranged as a metaphor, a much better way to transmit information.
Propaganda: To convince or mislead people to conform to their idea. Selling an alternative view through wording or imagery such as slogans, advertising and persuasive arguments. To have supporting followers, decrease resistance, increase sales and profits and to promote political/social agendas. Style depends on era, early years it was dependant on posters. In the new age it is commonly seen on television through advertisements. Positive in conveyance and use of exaggeration in bringing down opposition views. Very effective in its objectives and people respond well as it is generally from so called trusted sources. It is found everywhere and is un avoidable as it is used in many mediums in todays context from print to online viral spread/social media and visual means through television.
Brand promotion: to get people to engage with or buy their product, to increase demand, to promote information to differentiate the product, to build brand equity, to stabilize sales and to offset competitors marketing effect. To create a repport with customers, familiarization and to build image. Increase profit and sales. Print, web, TV, Radio, Outdoor advertising direct marketing, experiential marketing . Style depends on teh brand, consistent throughout different medias. Persuades people, generates vocab for society, incorporates into the everyday and easily identifiable names, promotes loyalty. Tv environmental graphics. Generates behaviorable change in the target audience, creates a fan maentaility and creates loyalty in the audience. Sense of beonging to a club e.g. apple, audi, brietleig, rolex, rayba, pandora.
Lecture 10
In regards to the article on the teenagers who broke into celebrities homes in order to acquire fame in the hollywood scene. It seems to me that these teenagers are nothing but unintelligent, simple and skewed minded children who want attention and are not happy with being apart of the upper class society and arent happy with their multi-million dollar trust funds. These teenagers need to be brought back down to reality and relise that robbing a celebrity doesn't bring positive fame.
Lecture 11
Worked on our assessment and split up the differences between the objectives and methodologies of the three areas brand promotion, propaganda and info graphics.
Lecture 12
We again worked more on our assessments and went into discussion about brand identity and image and how big are logo's in achieving Brand Promotion.
Lecture 13
I spent this day at home to work on the assessment solidly. I managed to come up with my design concept and collaborated and worked all my collected information to achieve a criteria that i could start to make an information graphic from coupled with my design concept.
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